Gigainlab
Subscription for connectivity for home, business and in the wilderness.
Stages of project creation
[ The project was carried out during my time at Marketing01.
Due to company policy I cannot go into the details of the study of the different phases. ]
Analysis
Target and competitor definition.
Definition
Definition of objectives. Creation of user personas.
Ideation
Brainstorming and prototyping.
Design
Design on WordPress via Elementor and Woocommerce.
Test & Launch
After final approval, testing and launching of the site.
The choice of font and colours
Modern, minimalist and readable font and colours in line with the brand image
Black
#000000
Red
#FF001D
Battleship Grey
#8F8F8F
White
#FFF
The choice of platform
The customer has to move quickly from verification of coverage to checkout.
After taking care of the initial parts of the project creation process, the choice fell on the WordPress – Woocommerce platform mainly for two reasons.
Simplicity.
The structure of the site is very simple and the products were easily manageable with this platform.
Familiarity.
The customer was already familiar with the platform and immediately became autonomous in order management.
Customer profiling and building personas
The user lands on specific landing pages according to the type of connection he needs.
On each landing page, the user can then verify the coverage by entering his home address. Once the coverage is verified, the best device is recommended according to his needs.
Choice of address to check network coverage.
In the opening of each profile (except for the Wild and Boats) a form has been inserted in the banner to fill in the address of the venue where the connectivity device is to be installed.
[ The plugin was made by a third party ].
Subscribing is what you have to do.
Once users have verified that the area is covered by the signal, they enter the detail page of the device to be purchased together with the subscription.
The CTA for purchasing the product and subscription remains fixed while browsing.
Thank you for your interest in this project.
Browse the site and find out how the project features have been implemented.
It’s still online!
