Farmacia della Cicogna
An e-commerce that is easy to use even by the less young.
- UX/UI Design
- E-commerce, WordPress
2024
Stages of project creation
[ The project was carried out during my time at Marketing01.
Due to company policy I cannot go into the details of the study of the different phases. ]
Analysis
Definition
Concept
Design
Test & Launch
The choice of font and colours
Readable, versatile font and medical sphere colours
Cadet Grey
#859DAD
Glaucous
#6781A0
Mantis
#63BA5A
The choice of platform
A fast, easy-to-use platform.
The e-commerce for this customer was realised in WordPress (Woocommerce). The first reason was that the customer was already familiar with the platform, so he immediately became autonomous in managing the warehouse and orders.
Below are the main reasons behind the choice.
Usability.
Woocommerce is very easy to use if you only have a few products to manage.
Familiarity.
The customer was already familiar with the platform and immediately became autonomous in managing the warehouse and orders.
Simple and clear product sheet.
The product page is simple in its navigation, even from mobile.
When scrolling, a fixed CTA appears to purchase the product.
The benefits and composition of the product are immediately listed to emphasise its quality.
Possibility of requesting a professional consultation.
Given the average age of the person, it was decided to insert a call to action immediately below the header to request professional advice in choosing a product.
Thank you for your interest in this project.
Browse the site, it’s still online!
